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Introduction 

We met Tim Wilson onsite at his super cool, niche community for RV’ers (Gardens RV Village). Tim needed a new website, some sales displays and of course digital marketing including SEO and Facebook advertising. His website was performing poorly and their SEO was mediocre at best. Our task was to create a broad brush organic Crusade that successfully reached a national audience.

Strategy

Because the target audience was national, we began a 5-word organic Crusade as well as a Facebook advertising Crusade. Keyword selection included both geographic terms using Tennessee as the target destination like ‘rv retirement communities Tn,’ ‘rv retirement Tn’, and ‘motorcoach retirement Tn’. The second keyword group was focused on their specific niche: rv garage homes. We chose keywords like ‘rv garage home communities’ and motorhome garage homes.

Results

In the first two months, the number of sessions went from an average of 1,379 sessions (Feb.-June) to over 10,000 sessions in September. That is an increase of over 700%. Additionally, in the same period of time, we were able to move their keywords up a total of 478 positions with 16 keywords in position one page one of Google and 8 in position 2 page one. Total are 22 keywords on page 1 of Google in just two months.

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Introduction

This Baltimore area builder builds homes in the mid to high $400s in small communities of 5-50 lots typically. Their buyers are very location-driven seeking specific communities where they want to live and raise their families.

Strategy

Our strategy was therefore driven by community locations and geographic terms.

Results

After only 10 months, their total website sessions in a very digitally crowded marketplace, increased by a whopping 151% and their organic searches (those generated by SEO) increased by 115%. That’s nothing to sneer about. At time of this study they have 11 of 30 keywords on page one Google and 10 more on page two. They have added several new communities that are continuing to climb.

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Introduction

Kelly Smith at McCall Homes reached out to us to build her company a new website in March of 2016. Once we completed her website and set up our Easy LeadLocker CRM package, we also immediately began an SEO Crusade focusing on her upcoming new communities. She wanted homebuyers searching in the Billings Montana area to find her company and new communities.

Strategy

Our strategy began with an understanding of the local geographic areas her communities and prospective homebuyers would be located in. Our strategy was to focus on niche keywords like real estate Billings mt and homes for sale billings mt and kid-friendly neighborhoods Billings Montana, etc.

Our goal was to reach families in the billings mt area with keywords relevant to families seeking a new home.

Results  

In the first year, 16 of 30 keywords are on page one of Google and of those 16, 12 are position 1 or 2! Her sessions the first month of the SEO Crusade were 685 and at the end of year one, they had risen 135% to 1,600 sessions a month.

We are now in year two of Kelly’s SEO and the results are showing continual improvement.

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Introduction

Justin Doyle Homes is a high-end custom builder in the Cincinnati, Ohio market. This growing, development-aggressive market requires considerable marketing savvy to be heard above the noise. The Cincinnati BA conducts a very popular Homearama every year. We wanted to capitalize on that traffic, luxury homebuyer interest, and LEED certification interest in the Cincinnati and Dayton markets.

Strategy

Capturing the luxury homebuyer’s attention online meant focusing on things like award-winning, luxury homes, leed certification and custom homes all in the Cincinnati and Dayton markets.

Results

A year into the Crusade, they had experienced a total of 229 Google page rank increases with 21 of 30 keywords on page one of Google with 12 of those in position one or two.

In the first month of their Crusade, they had 3,337 sessions on their website with 1,673 organic search sessions. At the 12-month point, they had 10,649 sessions on their website of which 8,047 were organic search sessions. A significant increase in both!

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